Developing a marketing strategy tailored to your business or organization consists of:
–Target Market: Identify your audience. Research industry trends that create a demand for your product or service, market size, client demographics, unique trends.
–Competitive Advantage: What gives you the advantage over similar businesses and organizations?
–Sales Plan: How will you sell your product/service to customers?
–Marketing Goals: Grow market share; increase attendance (faith-based organizations) and sales (start-up businesses) by X percent.
–Marketing Action Plan: What channels will be used to achieve your marketing goals? i.e. Pay-per-click (PPC) with Google Ads, branding, public relations, non-digital practices.
–Marketing Budget: Breakdown costs of marketing plan?