Developing a marketing strategy tailored to your business or organization consists of:

–Target Market: Identify your audience. Research industry trends that create a demand for your product or service, market size, client demographics, unique trends.

–Competitive Advantage: What gives you the advantage over similar businesses and organizations?

–Sales Plan: How will you sell your product/service to customers?

–Marketing Goals: Grow market share; increase attendance (faith-based organizations) and sales (start-up businesses) by X percent.

–Marketing Action Plan: What channels will be used to achieve your marketing goals? i.e. Pay-per-click (PPC) with Google Ads, branding, public relations, non-digital practices.

–Marketing Budget: Breakdown costs of marketing plan?