Cultural Sensitivity in a Global Marketplace

Cultural differences exist. Globalization creates a need for business stakeholders to be culturally sensitive. The task, of organization leaders, is the creation of a business environment which is patient, teachable, and flexible. The term culture encompasses race, nationality, ethnicity, gender, age, physical and mental ability, religion, sexual orientation, socioeconomic status, and the associated individual or collective values and behavior. Conscious and unconscious assumptions and biases hinder communication necessary for the effective delivery of products and service. When the focus is on the common core, which is human similarities, then, there are limited negative or positive designations.