Read the Signs
No expected promotion. Rumors of eliminated job positions. A hiring freeze. If you’re looking for a sign, this is it. The sign guides the decision. There is never a “perfect” time to start a business. However, your passion for the concept demands an action step. In the United States, small businesses account for 47.5% of…
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A Niche Strategy
Your business cannot be “everything to everyone.” A niche strategy can identify your place in the market. Answer the following questions: What is your best product or service? Who is your ideal customer? What value does your business provide to your ideal customer? What are your distribution-delivery channels? Is your product or service limited by…
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