What’s Your “WOW?”
In a crowded global marketplace, your “WOW” is the differentiating feature of your product or service. Highlight the element that connects with the needs of your target customer. By adding value to your customers’ experience, you build brand loyalty. Encourage your customer to choose your company by providing and communicating an intrinsic value. Prove they…
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Read the Signs
No expected promotion. Rumors of eliminated job positions. A hiring freeze. If you’re looking for a sign, this is it. The sign guides the decision. There is never a “perfect” time to start a business. However, your passion for the concept demands an action step. In the United States, small businesses account for 47.5% of…
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A Niche Strategy
Your business cannot be “everything to everyone.” A niche strategy can identify your place in the market. Answer the following questions: What is your best product or service? Who is your ideal customer? What value does your business provide to your ideal customer? What are your distribution-delivery channels? Is your product or service limited by…
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