Continuing Education
The ability to recognize opportunities is the catalyst for achieving results. Identification of entrepreneurial opportunities comes through an understanding of creative and innovative processes. One strategy for the recognition of opportunities is for any entrepreneur to be consciously aware of shifts, changes, or movements in an industry environment that could be the spark for new…
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What’s Your “WOW?”
In a crowded global marketplace, your “WOW” is the differentiating feature of your product or service. Highlight the element that connects with the needs of your target customer. By adding value to your customers’ experience, you build brand loyalty. Encourage your customer to choose your company by providing and communicating an intrinsic value. Prove they…
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A Niche Strategy
Your business cannot be “everything to everyone.” A niche strategy can identify your place in the market. Answer the following questions: What is your best product or service? Who is your ideal customer? What value does your business provide to your ideal customer? What are your distribution-delivery channels? Is your product or service limited by…
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Cultural Sensitivity in a Global Marketplace
Cultural differences exist. Globalization creates a need for business stakeholders to be culturally sensitive. The task, of organization leaders, is the creation of a business environment which is patient, teachable, and flexible. The term culture encompasses race, nationality, ethnicity, gender, age, physical and mental ability, religion, sexual orientation, socioeconomic status, and the associated individual or…
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The Art and Science of Customer Service
Customer Service characteristics are recurrent across industries. Customer service is a skill which requires a balanced application of perspectives and facts. Fact: something unexpected occurred during the transaction. Perspective: there is a solution to every problem. Your Customer Support Talents are rescuers. Their purpose is to save the transaction, (if possible), by delivering solutions. Their…
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